Linda MacMaster
Vice President, Brand, Content and Creative Strategy
Providence St. Joseph Health
Lin MacMaster, VP Brand, Providence leads system brand unification and adoption, a four-year process now focused on furthering systemwide adoption and implementation of the consumer and employer brand and building brand equity through brand experience and expression. Lin focuses on content and creative strategy and supports marketing, advertising, communications, and digital needs as they relate to brand, reputation, growth, creative thinking and awareness. Founded in 1859, Providence is one of the nation’s largest health systems with over 1,000 care locations throughout several Western states. Previously Lin held marketing and communications leadership positions at Inova, American Cancer Society and Optum Health.