Jennifer Purdy

Jennifer Purdy leads the Veteran Experience Office (VEO) CX Tools and Implementation (T&I) Directorate. She provides strategic direction and goals to ensure an exceptional customer experience for Veterans across VA. Mrs. Purdy manages the development and implementation of transformational initiatives and consultation services with a staff of 54 spread across the country. Under her leadership, the T&I Directorate has defined, designed, and is currently deploying the VA CX framework and toolkits across VA. She is responsible for enterprise wide CX initiatives to include VA’s I CARE core values program. Mrs. Purdy serves as Chair for the national VHA Patient Experience Committee and is the Vice- Chair of the VHA Organizational Health Council. Mrs. Purdy is a member of the Beryl Institute Advisory Board. Mrs. Purdy was honored with the 2019 Service to the Citizen Champion of Change Award. She is the daughter of a Vietnam Era Air Force Veteran, the wife of an Army Veteran and was born at Wright-Patterson AFB in Dayton, Ohio.